Humanity is the new premium in the fast, overly automated, tech-driven society. We are being constantly comforted with digitization and we have forgotten about the value of human touch. Our businesses are losing out on this important element too.
In order to perform well, businesses cannot just remain faceless entities. The need of the hour is to connect with the target audience and tug on their heartstrings creatively for engagement. That’s where brand story comes into the picture.
Just like a personalized introduction, brand story is a cohesive narrative that is braided with facts, vision, mission and emotions that your brand summons. Your brand story is actually the first impression of your entity and its values. Today, it’s not just important to give your customers pros about your product but also tell them why you exist in the first place? What drove your company to create a product? Or how do the society and its occurrences impact you? Here are 3 big reasons why you should consider brand story for your business if you haven’t yet.
1. Stand Out From The Swarm
Did you know that more than ten million advertorial pieces are created and shared every day? Businesses are washing millions to get seconds of attention from the audience who are getting bombarded with promotional messaging on different communication channels. So, it’s not just important to have an outstanding product but also a way to talk about it differently. This is where brand storytelling works. It helps you tap the emotional attention of your target audience and capture a place in their minds. Ditch the monotonous numbers and facts and try to wrap your idea into a story. It can make your content up to 22 times memorable that any amazing fact.
2. Build A Community Instead Of Consumers
This is a very important branding exercise. When planning your communication. In addition to a fantastic product or service, it is important to understand what your audience truly seeks. For example, Tesla’s consumers feel that it is important to support the environment and renewable energy and Tesla makes sure to take care of this sentiment in all its communications. For a brand to perform well, you have to think about the emotions and values of your audience. In order to build a deep emotional connection, start with simple conversations, know what kind of sentiments does your target audience have, and work that up into your communication. This will help you build a tribe. The popular electronic company Apple, encourage people to feel brave bold, and think differently from the rest of the world. And you will clearly find that Apple makes sure that all its new launches have the same feel of standing out with premiumness and class.
3. Get Trust and Goodwill
Brand story can do so much more than just connect with your target audience. Not only can it get you noticed I made the noise from your competitor, but also to create a major impact. Today, companies are increasingly demanded to prove how they are putting in efforts to make an impact. Gone are the days where just plane advertising could do the selling trick. It’s quite difficult to achieve a very stable goodwill in the eyes of the consumers. Brand story helps you to empathize with people and so the human side of a profit-making business. This is one way you can get much more returns than plane profit. To summarise, the brand story is actually one of the best ways to get trust and maintain a permanent position in your consumers mind so strongly that you can’t get replaced quickly.
So, brand storytelling is not just good to have, it’s a need for efficient marketing for your business. Consumers are getting smarter. They wish to seek answers that must come in from the existential root of the businesses. The truth is that inside the crowded aisles of market stores, people are not buying just anything, they are buying what connects to them and assures a solution to their problems.