If you scroll through Instagram or YouTube, chances are you might have chanced upon videos talking about makeup products for men. In the men’s grooming space, tutorials have evolved from ‘how to gel your hair right’, or ‘what’s the right trouser length, to ‘how to contour or enhance your jawline’, and tips on ‘how to shape your eyebrows’. Indian men are rapidly jumping onto this trend. Shedding all inhibitions and embracing makeup, something that was considered too feminine or even taboo. Just going by all the content out there, makeup for men is here to stay.
According to a 2019 report, the overall male grooming space in India is fast picking up with an estimated value of Rs 5000 crore in 2019 and recording a growth of over 12 percent since the previous year. Makeup products form an increasing chunk of this massive figure. The increasing number of Indian male bloggers, influencers, and YouTubers doing makeup tutorials on their respective platforms, also contribute to a large number of men reaching out for foundation or an eyebrow pencil. Here are 5 popular products every man should have in their kit:
Concealer is one of the holy grail products that is the solution to your insomnia and late-night binge sessions. Applying some to the under-eye area will cover your dark circles and make your face look more awake and brighter.
Product To Try: Maybelline New York Fit Me Concealer
2. BB Cream
The BB Cream is like a skin tinted moisturizer. This is ideal for men who want to correct skin flaws but don’t want to use foundation. These multitasking products can correct redness and discoloration, conceal spots and scars, smooth fine lines and wrinkles and also brighten and moisturize skin.
Product To Try: MensXP Natural BB Cream For Men
3. Contour Kit
Contouring has completely changed the beauty world. Men can use it to enhance the jawline and give the face a more chiseled appearance. It is great to enhance your features and make them look sharper. There are many tutorials online which will make you the contour master.
Product To Try: Smashbox Step-by-Step Contour Kit
A primer helps conceal visible pores and mattify the skin. It controls oil. It can be used to set makeup, or as a gentle micro-exfoliant. M.A.C’s Prep+Prime Skin Refined Zone dries instantly to create an invisible, long-lasting natural matte finish which will make your face the perfect canvas, especially in summer.
Product To Try: M.A.C Prep+Prime Skin Refined Zone
5. Brow Gel
The current beauty trend is all about a fierce brow. Men can embrace their thick eyebrows while also grooming them to look more polished. An eyebrow gel helps to tame and give shape to your brows. It will make it look sleeker and shinier, for a no-makeup makeup look.
Product To Try: M.A.C Brow Set
It is encouraging to see men embracing makeup and beauty trends. The grooming industry is expanding to be a place of self-expression. Adding some basic and easy products in your daily routine will ensure you look your best, always.