Twitch Inspired Amazon’s Interactive Video Service

Twitch Inspired Amazon's Interactive Video Service

Amazon Web Services has announced the launch of a new product that’ll provide businesses and companies with an easy path to integrate video live streams into their apps and websites. Amazon’s Interactive Video Service (IVS) will enable companies and corporations to provide its audience and viewers with a more personalised and enhanced experience as compared to YouTube or Twitch. On the other hand, the technology that powers the most popular live streaming services -Twitch, is the same technology used by IVS.

Amazon Web Services further adds that IVS will enable customers to set up video live streams for an app or mobile within a few minutes. The process requires the individual to create a channel and use any standard streaming software to stream videos to the channel. Along with the ease-of-use, it also has tools that’ll allow you to personalize the live stream by displaying additional information or a buy button for when a product appears on the screen, votes and polls, and virtual chat spaces. However, it is the IVS working to its full potential so that anybody from any corner of the world can access the live stream. Integrating videos into the website gets even simpler with the access to player SDK provided by the IVS.

Amidst the ongoing global pandemic that has made mankind completely reliable on virtual means to reach out to potential buyers and customers, IVS could play a significant role in the lives of AWS clients. While a latency of about 20-30 seconds is common for online streaming of videos, IVS’s aim to give its customers a latency of under 3 seconds! “Customers have been asking to use Twitch’s video streaming technology on their own platforms for a range of use cases like education, retail, sports, fitness, and more,” said Martin Hess, Amazon IVS General Manager Martin Hess. He further adds, “Now with Amazon IVS, customers can leverage the same innovative technology that has taken Twitch over a decade to build and refine. Any developer can build an interactive live streaming experience into their own application without having to manage the underlying video infrastructure.”

The company has further mentioned that there are no additional charges or commitments one has to make prior to the use of Amazon IVS; however, they do need to take care of the costs involved in video input to IVS and output that’s delivered to viewers. What took Twitch to develop and refine for almost an entire decade, Amazon IVS will now be enabling customers to leverage the same technology!

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