Zomato has recently ventured into grocery delivery services for more than 80 cities in India, amidst coronavirus lockdown. The new initiative taken by Zomato comes in light after people faced a feeble situation across the country’s different grocery markets.
The food delivery giant, Zomato, will now feature Zomato Market in its app, which will bring local grocery stores in your area. In this current scenario, online grocery delivery platforms like Big Basket and Grofers as well as E-commerce websites like Amazon and Flipkart are facing complications in terms of neutralizing the rush of Indian customers. Several delivery partners are trying hard to support grocery and essential commodities from their online stores.
Apart from home shipments of essential items, Zomato is also offering two extra months’ validity of all paid Zomato Gold subscriptions at zero cost in various countries as a token of the company’s gratitude. This will be applicable across India, Indonesia, Philippines, Portugal, Lebanon, Turkey, Qatar, the UAE, Australia, and New Zealand. The online food delivery platform also announced the launch of takeaway services in Australia and Portugal to support restaurants.
According to the company, all proceeds from the Zomato Gold subscriptions in April and from the Zomato Gold support fund would go towards supporting restaurant workers and helping them survive in this situation.
On the other hand, Zomato has launched a “Feed the Daily Wager” campaign under which the company has raised Rs 25 crore from individuals and corporates.
“We have already distributed more than 100,000 ration kits (to the same number of daily wager families) in more than 20 cities as of now,” said Deepinder Goyal, founder, and CEO, Zomato, adding the company plans to distribute Rs. 10 lakh ration kits as part of this initiative.